Gartner and KPMG: Refining research - Which CCaaS solution is right for your business?
Global tech innovation
A recent study conducted by KPMG reveals that the UK is the third most important market in the global tech innovation space, after the US and China. However, considering the current unpredictable economic and political context the country is facing, British companies need to up their game and become increasingly efficient, productive and competitive if they don’t want to be left behind.
A promising area where British companies could gain a significant competitive edge is the contact centre as a service (CCaaS) sector.
Understanding the complete picture
Gartner’s Magic Quadrant reports for North America and Western Europe place the UK as a mature market leader. Nonetheless, with Brexit looming, US companies are now becoming more aggressive in their quest for European market share and British companies risk being surpassed.
Gartner’s Magic Quadrant
It’s no secret that US companies are not easy to beat - they have broad experience with handling vast geographies, disparate environments and large amounts of users – just what Europe needs in the current circumstances.
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